Market Position, NB-001:
It is anticipated that NB-001 will rapidly capture market share from all Rx and OTC current therapies, as well as dramatically expand the market by offering the significant number of untreated sufferers a viable treatment option. Safety, efficacy and the low potential for the development of resistant strains makes NB-001 an ideal OTC product.
In December 2009, NanoBio Corporation and GlaxoSmithKline, plc (GSK) announced an exclusive licensing agreement in the United States and Canada for the over-the-counter (OTC) use of NB-001, a novel, patented compound representing the next advance in the treatment of herpes labialis (cold sores).
GSK plans to build on its Abreva brand with the future launch of NB-001.
About Herpes Labialis:
Cold sores or fever blisters on the lips or surrounding skin are predominantly caused by the Herpes simplex I (HSV1) virus. Approximately 80% of all Americans are infected with HSV1 and approximately 20% to 40% of adults suffer from recurrent outbreaks of cold sores. While not life-threatening, these attacks can be painful and unsightly, and are highly contagious.
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